Teaser Campaigns and the Incredible power of curiosity.

Written by Tony Caccamo on August 10, 2017

Have you ever found yourself clicking on a banner and not knowing why? Or going to one of those “blind” sales at your favorite store with no idea what you might find?

Truth is, when it comes to building anticipation and raising heart rates, teasers have a strangely powerful way of working on us. A bit like the excitement we feel when we’re tearing through the wrapping paper to see what our birthday present is.

What glow-in-the-dark donuts can teach us about marketing.

Written by Tony Caccamo on July 20, 2017

Last week a new craze hit Instagram—glonuts. Yup, everyone was buzzing about donuts that actually glow in the dark. If you’re interested you can check them out—and see a recipe for making them—here.

So what’s the latest food fad got to do with marketing? Actually, quite a lot. After all, marketing at its most basic level comes down to a battle for eyeballs. And given the deluge of media messages, advertising and other impressions pouring over us every day, that battle has never been more intense.

Seven apps no business traveler should leave home without.

Written by Tony Caccamo on July 6, 2017

With new apps coming out all the time, we were curious about the very best ones now available for business travelers. So we asked a few of the ultra-tech-savvy people here who create ExperiTech™ customer experiences about their current favs.

Here’s what they recommend:

Why no one should ever skip going on vacation.

Written by Tony Caccamo on June 15, 2017

Did you know that only 25 percent of Americans take all of their paid vacation days? And that 41 percent take no vacation at all?

But taking a break isn’t just a nice thing to do if you can get around to it. A mountain of evidence shows that vacations provide a host of important health and wellness benefits:

Seven proven ways to build a more creative culture.

Written by Tony Caccamo on June 1, 2017

As a customer experience agency, we’re always searching for the next big thing to wow audiences, so it’s no surprise that creativity is in our DNA. But whatever kind of business you’re in, having a workforce that thinks inventively about your customers and processes will always be a competitive advantage.

And so, allow us to offer seven ways to jumpstart, enrich or blow out your creative culture:

A few pointers on earning more rewards points.

Written by Tony Caccamo on May 18, 2017

As business travelers, most of us signed up long ago to earn frequent flier miles. And it’s wonderful to receive free trips as rewards for all the traveling we do. But that’s really just the beginning of what today’s rewards programs can do. So here are a few tips on how to up your game to a whole new level:

6 time-tested tips for surviving crunch time.

Written by Tony Caccamo on May 4, 2017

Lots of businesses, from CPA firms to ski lodges, have an intense busy season. And if you work in one that does, as we do, you come to accept that all the planning in the world won’t save you from having your hair on fire at those times.

So what to do? Well, there’s a ton of management tips  out there that can help you use your time more effectively. But we think it’s equally important to simply take good care of yourself during crunch time, for which we offer the following tips:

The most valuable thing about Top Workplaces isn’t making the list.

Written by Tony Caccamo on April 20, 2017

By now, almost everyone has heard about Top Workplaces, the annual list of companies that provide exceptional work cultures to their employees.

What makes it unique is the fact that it’s based upon confidential employee surveys, which means that the results are honest and trustable and real. That’s a big reason why it feels so good to make the list, which we modestly confess we’ve done again this year.

Everybody’s talking about customer experiences. Some are even doing it.

Written by Tony Caccamo on March 31, 2017

These days all kinds of businesses are starting to embrace the importance of the customer experience—from restaurants to vacation resorts, to maybe even your local doggy daycare.

After all, everyone senses that it’s no longer just about selling a product. Customers are looking for something bigger, more exciting and immediately gratifying. And the most forward-thinking entrepreneurs are the ones finding clever ways to do just that.

Need a little inspiration? Just look around…

Written by Tony Caccamo on March 16, 2017

A few weeks ago we sent folks from our design team to EuroShop, an expo held in Dusseldorf, Germany, that highlights leading exhibit design. As you might expect, they loved the show and came back brimming with ideas.



Wayfindings is written by people who love the trade show business. Our goal is to share perspectives and insights we’ve gained from designing thousands of shows with exhibit managers so they can find greater success with their programs.