Travel Essentials for the Trade Show Manager

Written by Kelsey Frank on April 2, 2019

We’re all about strategy when it comes to delivering amazing brand engagement for trade shows and events, but our strategic thinking doesn’t end there. Careful planning goes into what we travel with as well.

2019 Top Exhibit Design Trends

Written by Kelsey Frank on March 7, 2019

As an experience design company specializing in trade show exhibits and brand activations, we’re often asked by our clients what we’re seeing out there. From “what’s the most engaging trade show activity you’ve seen,” to “what new and innovative exhibit designs have you encountered” and the like.

Keeping Your Exhibit Fresh and Engaging Year After Year

Written by Kelsey Frank on February 21, 2019

When you attend a show year after year, it’s easy to get a bit stale. After all, the effort involved in reinventing the wheel can put a huge burden on your event marketing team.

2018 Year in Review

Written by Kelsey Frank on January 25, 2019

Making time to celebrate the big things (and the small things) is incredibly important. Not just to boost morale or commemorate a major milestone, but because it’s important to share the moment of success or passage with others, including those who helped make it happen or supported in their own way.

A Freebie for Trade Show and Event Managers

Written by Kelsey Frank on January 16, 2019

The number one tool for event and trade show managers is (drum roll please)… a Calendar !

What Does the 2019 Color of the Year Mean for Exhibit Design?

Written by Tony Caccamo on January 3, 2019

If you hadn’t heard, Pantone announced their 2019 Color of the Year late December. Living Coral, an intense pink hue with a distinct golden undertone, and it is powerful.

As the authority on global color trends, the Pantone Color Institute chooses a color each year they believe people will strongly respond to at that moment in time.

A Fond Farewell to the EDPA and a Bright New Beginning

Written by Donna Shultz on December 21, 2018

The Experiential Designers and Producers Association (EDPA) is widely recognized as the number one network for leaders in the customer experience industry.

Frankly, some used to refer to it as a bit of an old boys’ club — but, I can assure you it isn’t anymore.

Favorite Trade Show City Restaurants, Part 2

Written by Tony Caccamo on December 12, 2018

As our minds turn to the holiday season, we’ll admit we also start thinking a lot more about food. So this seemed like a good time to once again poll our staffers for their favorite spots to eat while on the road—and give you some new places to try while in some of the biggest trade show cities in the country.

You can check out the results of our first polling in favorite trade show city restaurants, part 1.

The Best Holiday Shopping Apps for Busy Trade Show Managers

Written by Tony Caccamo on November 21, 2018

Ready or not, the official holiday gift-buying season kicks off this Friday. If only your event schedule would slow down enough to give you the time to actually do the shopping!

Not to worry, MSM’s ExperiDigital® team of event technology experts have compiled their favorite apps to help even the busiest event managers slay their gift list this season.

Whether you’re working from the road, or in the midst of planning your next event, you can tackle your shopping list like the event professional you are with these apps.

Want to Do More for Your Customers? Listen Up!

Written by Tony Caccamo on November 6, 2018

If you’re in a service business like us, you’re well aware of the need to stay on top of customers’ evolving needs. After all, what more is a service than a solution to a customer’s challenge?  And as your industry evolves, as do your customers’ needs, how can you continue to grow with them? The answer is a relatively simple one. Listen.

We recently saw this done extremely well by the producers of NAB Show, a huge annual trade show focused on media, entertainment and technology. They had found themselves in a situation where repeated complaints had been received about the cost and unpredictability of exhibiting expenses. With the risk of a potential drop in exhibit sales, they decided that the best way to get to the bottom of it was to keep an open mind, dig in—and listen.

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Wayfindings is written by people who love the event marketing business. Our goal is to share perspectives and insights we’ve gained over the 25+ years we've been in the business of events and trade shows with exhibit and event managers so they can find greater success with their programs. We hope you enjoy!

-The MSM Team

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