Where will you be on February 25th?

Written by Tony Caccamo on February 8, 2018

If you’re a trade show manager, exhibit and event manager or even a marketing manager, there’s really only one place you should soon be heading to: EXHIBITORLIVE 2018.

In 2018, Purple Reigns.

Written by Tony Caccamo on January 18, 2018

As they do every year around this time, Pantone has announced the Color of the Year and it’s Ultra Violet, a vibrant, blue-based purple.

The Pantone Color Institute forecasts global color trends and advises companies on color in brand identity. Based on extensive consumer research, they read the zeitgeist and choose a color in tune with people’s current hopes, expectations and feelings.

The Top 5 Event Technology Trends of 2018

Written by Tony Caccamo on January 3, 2018

We thought we’d start the New Year by dusting off our crystal ball and making a few predictions about what could be the hottest trends in trade show and event technology over the next 12 months. Here’s our top 5 picks from our resident ExperiTech™ technology experts:


A great holiday vacation starts with the right out-of-office message.

Written by Tony Caccamo on December 21, 2017

The season of good cheer is upon us and you can feel the anticipation in the air. Most of us will be taking at least some vacation, and we all want to get the most out of our time away. So before you re-post your standard out-of-office reply, stop and ask yourself: will the way you’ve written the message really help you do just that?

The root of that question, as pointed out in this New York Times article, is that taking vacation can be a bit emotionally conflicting.

Are Your Trade Shows and Events Keeping Up With The Times?

Written by Tony Caccamo on December 7, 2017

It wasn’t long ago when a good sign, attractive graphics, a few demos and a well-trained staff was just about all a company needed to have a successful trade show exhibit. 

But today, those things are just for starters. We now live in a world where there’s an app for everything. You can stream a thousand movies to your 4k screen, tell Alexa to play your favorite song, order anything your heart desires and it’ll be sitting on your doorstep tomorrow, and take an Uber anywhere in cars that practically drive themselves.

Five Timeless Rules for Keeping Clients Forever.

Written by Tony Caccamo on November 16, 2017

The ability to retain clients may be the single biggest factor to a business’s lasting success. But what exactly does it take to build and maintain these crucial long-term relationships?

Based on our experiences, we humbly submit our top 5 rules:

Want to Be Healthy? Eat Right, Exercise—and Be Generous.

Written by Tony Caccamo on November 2, 2017

Last week an article called "Why Doing Good is Good for the Do-Gooder" appeared in the Health section of the New York Times.

The Health section? Most articles about doing good talk about how it gives people a remarkable feeling of purpose and fulfillment. But this one went a lot further, citing new findings that it causes healthy changes such as lower blood pressure, diminished stress hormones and, ultimately, reduced mortality.

In Creating a VIP Experience, Remember the Fundamentals.

Written by Tony Caccamo on October 19, 2017

In a recent blogwe talked about the way consumers are increasingly receiving VIP-like treatment from the businesses they deal with. And how leading companies such as Amazon, Netflix and Starbucks have permanently raised customer expectations about how they should be treated.

A lot of these changes can be attributed to technology, the ability to learn about a customer’s preferences and then deploy services that act upon this information. And for similar reasons there’s a huge technology play going on in the world of trade shows and events. One only need think of the way next-gen Event Bots are now providing 24/7 concierge-level service to attendees to see how big this change is.

Why people want experiences more than things.

Written by Tony Caccamo on October 5, 2017

This recently shared article, about how experiences give people more happiness got us thinking about the reasons why.

After all, as a trade show and events agency, we see the power of experiences to draw crowds and engage audiences all the time. So what is it about people today that makes experiences so appealing and powerful to them? Here are a few thoughts:

Event Technology and the Rise of the Event Bots!

Written by Tony Caccamo on September 7, 2017

Bots really are starting to take over the world, at least when it comes to the world of events and trade shows.

That’s because a next-gen Bot embedded into an event app can deliver concierge-level service 24/7 to attendees—without having to pay a small army of humans to make it happen.



Wayfindings is written by people who love the trade show business. Our goal is to share perspectives and insights we’ve gained from designing thousands of shows with exhibit managers so they can find greater success with their programs.