Workouts on the Road for Frequent Business Travelers

Written by Tony Caccamo on April 18, 2018

As every business traveler knows, going on the road can really throw a monkey wrench into your usual workout schedule. So here are a few hard-won travel tips suggested by members of our account team for making workouts on the road easier to do, whatever your preferred style happens to be:

Five Proven Ways to Build a Top Workplace Culture

Written by Tony Caccamo on April 5, 2018

Top Workplaces, the program that recognizes companies with exceptional work cultures, has been in our region for five years now. Over that time, hundreds of companies applied for it and dozens received it. But only 12 earned it every single year. So we wondered what special practices or attitudes might be shared by these high achievers. Here are five that stood out to us:

Three Time-tested Tips for Making Gamification Work.

Written by Tony Caccamo on March 22, 2018

By now, almost everyone has heard about the awesome power of gamification to engage and motivate audiences. So we thought we’d share a few things we’ve learned along the way that can help make a game engagement successful. To illustrate each point, we’ll refer to a game we just featured at EXHIBITORLIVE called Maximum Impact. Here are our top three:

How to Turn a Little Luck Into a Lot of Success

Written by Tony Caccamo on March 8, 2018

Someone once said that getting ahead comes from being in the right place at the right time. And most of us would agree that luck does seem to play a role in the paths we take in life and maybe even in how things turn out in the end.

But here’s a question. What if you find yourself in the right place at the right time without the right skills to act upon it? Thinking about such things, it was science giant Louis Pasteur who said “chance favors the prepared mind.” And that feels about right. Through education, hard work and experience, it seems clear that the more prepared we are, the luckier we will appear to be.

Where will you be on February 25th?

Written by Tony Caccamo on February 8, 2018

If you’re a trade show manager, exhibit and event manager or even a marketing manager, there’s really only one place you should soon be heading to: EXHIBITORLIVE 2018.

In 2018, Purple Reigns.

Written by Tony Caccamo on January 18, 2018

As they do every year around this time, Pantone has announced the Color of the Year and it’s Ultra Violet, a vibrant, blue-based purple.

The Pantone Color Institute forecasts global color trends and advises companies on color in brand identity. Based on extensive consumer research, they read the zeitgeist and choose a color in tune with people’s current hopes, expectations and feelings.

The Top 5 Event Technology Trends of 2018

Written by Tony Caccamo on January 3, 2018

We thought we’d start the New Year by dusting off our crystal ball and making a few predictions about what could be the hottest trends in trade show and event technology over the next 12 months. Here’s our top 5 picks from our resident ExperiTech™ technology experts:


A great holiday vacation starts with the right out-of-office message.

Written by Tony Caccamo on December 21, 2017

The season of good cheer is upon us and you can feel the anticipation in the air. Most of us will be taking at least some vacation, and we all want to get the most out of our time away. So before you re-post your standard out-of-office reply, stop and ask yourself: will the way you’ve written the message really help you do just that?

The root of that question, as pointed out in this New York Times article, is that taking vacation can be a bit emotionally conflicting.

Are Your Trade Shows and Events Keeping Up With The Times?

Written by Tony Caccamo on December 7, 2017

It wasn’t long ago when a good sign, attractive graphics, a few demos and a well-trained staff was just about all a company needed to have a successful trade show exhibit. 

But today, those things are just for starters. We now live in a world where there’s an app for everything. You can stream a thousand movies to your 4k screen, tell Alexa to play your favorite song, order anything your heart desires and it’ll be sitting on your doorstep tomorrow, and take an Uber anywhere in cars that practically drive themselves.

Five Timeless Rules for Keeping Clients Forever.

Written by Tony Caccamo on November 16, 2017

The ability to retain clients may be the single biggest factor to a business’s lasting success. But what exactly does it take to build and maintain these crucial long-term relationships?

Based on our experiences, we humbly submit our top 5 rules:



Wayfindings is written by people who love the trade show business. Our goal is to share perspectives and insights we’ve gained from designing thousands of shows with exhibit managers so they can find greater success with their programs.