To Rent or Own? That is the Question

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Written by Tony Caccamo on July 10, 2019
One of the longest running—and most contested—debates in the trade show industry is whether it’s better to rent or own. We’re not talking about furniture and monitors here (where renting is almost always the better choice), but substantial booth properties such as walls and cabinetry.

Small Yet Mighty: Inline Exhibits With Impact

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Written by Kelsey Frank on May 9, 2019

They say good things come in small packages and we think that also applies to exhibits.

Travel Essentials for the Trade Show Manager

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Written by Kelsey Frank on April 2, 2019

We’re all about strategy when it comes to delivering amazing brand engagement for trade shows and events, but our strategic thinking doesn’t end there. Careful planning goes into what we travel with as well.

2019 Top Exhibit Design Trends

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Written by Kelsey Frank on March 7, 2019

As an experience design company specializing in trade show exhibits and brand activations, we’re often asked by our clients what we’re seeing out there. From “what’s the most engaging trade show activity you’ve seen,” to “what new and innovative exhibit designs have you encountered” and the like.

Keeping Your Exhibit Fresh and Engaging Year After Year

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Written by Kelsey Frank on February 21, 2019

When you attend a show year after year, it’s easy to get a bit stale. After all, the effort involved in reinventing the wheel can put a huge burden on your event marketing team.

2018 Year in Review

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Written by Kelsey Frank on January 25, 2019

Making time to celebrate the big things (and the small things) is incredibly important. Not just to boost morale or commemorate a major milestone, but because it’s important to share the moment of success or passage with others, including those who helped make it happen or supported in their own way.

A Freebie for Trade Show and Event Managers

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Written by Kelsey Frank on January 16, 2019

The number one tool for event and trade show managers is (drum roll please)… a Calendar !

What Does the 2019 Color of the Year Mean for Exhibit Design?

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Written by Tony Caccamo on January 3, 2019

If you hadn’t heard, Pantone announced their 2019 Color of the Year late December. Living Coral, an intense pink hue with a distinct golden undertone, and it is powerful.

As the authority on global color trends, the Pantone Color Institute chooses a color each year they believe people will strongly respond to at that moment in time.

A Fond Farewell to the EDPA and a Bright New Beginning

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Written by Donna Shultz on December 21, 2018

The Experiential Designers and Producers Association (EDPA) is widely recognized as the number one network for leaders in the customer experience industry.

Frankly, some used to refer to it as a bit of an old boys’ club — but, I can assure you it isn’t anymore.

Favorite Trade Show City Restaurants, Part 2

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Written by Tony Caccamo on December 12, 2018

As our minds turn to the holiday season, we’ll admit we also start thinking a lot more about food. So this seemed like a good time to once again poll our staffers for their favorite spots to eat while on the road—and give you some new places to try while in some of the biggest trade show cities in the country.

You can check out the results of our first polling in favorite trade show city restaurants, part 1.

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Wayfindings is written by people who love the event marketing business. Our goal is to share perspectives and insights we’ve gained over the 25+ years we've been in the business of events and trade shows with exhibit and event managers so they can find greater success with their programs. We hope you enjoy!

-The MSM Team

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