Are Your Trade Shows and Events Keeping Up With The Times?

Written by Tony Caccamo on December 7, 2017

It wasn’t long ago when a good sign, attractive graphics, a few demos and a well-trained staff was just about all a company needed to have a successful trade show exhibit. 

But today, those things are just for starters. We now live in a world where there’s an app for everything. You can stream a thousand movies to your 4k screen, tell Alexa to play your favorite song, order anything your heart desires and it’ll be sitting on your doorstep tomorrow, and take an Uber anywhere in cars that practically drive themselves.

Five Timeless Rules for Keeping Clients Forever.

Written by Tony Caccamo on November 16, 2017

The ability to retain clients may be the single biggest factor to a business’s lasting success. But what exactly does it take to build and maintain these crucial long-term relationships?

Based on our experiences, we humbly submit our top 5 rules:

Want to Be Healthy? Eat Right, Exercise—and Be Generous.

Written by Tony Caccamo on November 2, 2017

Last week an article called "Why Doing Good is Good for the Do-Gooder" appeared in the Health section of the New York Times.

The Health section? Most articles about doing good talk about how it gives people a remarkable feeling of purpose and fulfillment. But this one went a lot further, citing new findings that it causes healthy changes such as lower blood pressure, diminished stress hormones and, ultimately, reduced mortality.

In Creating a VIP Experience, Remember the Fundamentals.

Written by Tony Caccamo on October 19, 2017

In a recent blogwe talked about the way consumers are increasingly receiving VIP-like treatment from the businesses they deal with. And how leading companies such as Amazon, Netflix and Starbucks have permanently raised customer expectations about how they should be treated.

A lot of these changes can be attributed to technology, the ability to learn about a customer’s preferences and then deploy services that act upon this information. And for similar reasons there’s a huge technology play going on in the world of trade shows and events. One only need think of the way next-gen Event Bots are now providing 24/7 concierge-level service to attendees to see how big this change is.

Why people want experiences more than things.

Written by Tony Caccamo on October 5, 2017

This recently shared article, about how experiences give people more happiness got us thinking about the reasons why.

After all, as a trade show and events agency, we see the power of experiences to draw crowds and engage audiences all the time. So what is it about people today that makes experiences so appealing and powerful to them? Here are a few thoughts:

Event Technology and the Rise of the Event Bots!

Written by Tony Caccamo on September 7, 2017

Bots really are starting to take over the world, at least when it comes to the world of events and trade shows.

That’s because a next-gen Bot embedded into an event app can deliver concierge-level service 24/7 to attendees—without having to pay a small army of humans to make it happen.

Teaser Campaigns and the Incredible power of curiosity.

Written by Tony Caccamo on August 10, 2017

Have you ever found yourself clicking on a banner and not knowing why? Or going to one of those “blind” sales at your favorite store with no idea what you might find?

Truth is, when it comes to building anticipation and raising heart rates, teasers have a strangely powerful way of working on us. A bit like the excitement we feel when we’re tearing through the wrapping paper to see what our birthday present is.

What glow-in-the-dark donuts can teach us about marketing.

Written by Tony Caccamo on July 20, 2017

Last week a new craze hit Instagram—glonuts. Yup, everyone was buzzing about donuts that actually glow in the dark. If you’re interested you can check them out—and see a recipe for making them—here.

So what’s the latest food fad got to do with marketing? Actually, quite a lot. After all, marketing at its most basic level comes down to a battle for eyeballs. And given the deluge of media messages, advertising and other impressions pouring over us every day, that battle has never been more intense.

Seven apps no business traveler should leave home without.

Written by Tony Caccamo on July 6, 2017

With new apps coming out all the time, we were curious about the very best ones now available for business travelers. So we asked a few of the ultra-tech-savvy people here who create ExperiTech™ customer experiences about their current favs.

Here’s what they recommend:

Why no one should ever skip going on vacation.

Written by Tony Caccamo on June 15, 2017

Did you know that only 25 percent of Americans take all of their paid vacation days? And that 41 percent take no vacation at all?

But taking a break isn’t just a nice thing to do if you can get around to it. A mountain of evidence shows that vacations provide a host of important health and wellness benefits:



Wayfindings is written by people who love the trade show business. Our goal is to share perspectives and insights we’ve gained from designing thousands of shows with exhibit managers so they can find greater success with their programs.