If you’re a trade show manager, exhibit and event manager or even a marketing manager, there’s really only one place you should soon be heading to: EXHIBITORLIVE 2018.
As they do every year around this time, Pantone has announced the Color of the Year and it’s Ultra Violet, a vibrant, blue-based purple.
The Pantone Color Institute forecasts global color trends and advises companies on color in brand identity. Based on extensive consumer research, they read the zeitgeist and choose a color in tune with people’s current hopes, expectations and feelings.
We thought we’d start the New Year by dusting off our crystal ball and making a few predictions about what could be the hottest trends in trade show and event technology over the next 12 months. Here’s our top 5 picks from our resident ExperiTech™ technology experts:
The season of good cheer is upon us and you can feel the anticipation in the air. Most of us will be taking at least some vacation, and we all want to get the most out of our time away. So before you re-post your standard out-of-office reply, stop and ask yourself: will the way you’ve written the message really help you do just that?
The root of that question, as pointed out in this New York Times article, is that taking vacation can be a bit emotionally conflicting.
It wasn’t long ago when a good sign, attractive graphics, a few demos and a well-trained staff was just about all a company needed to have a successful trade show exhibit.
But today, those things are just for starters. We now live in a world where there’s an app for everything. You can stream a thousand movies to your 4k screen, tell Alexa to play your favorite song, order anything your heart desires and it’ll be sitting on your doorstep tomorrow, and take an Uber anywhere in cars that practically drive themselves.
The ability to retain clients may be the single biggest factor to a business’s lasting success. But what exactly does it take to build and maintain these crucial long-term relationships?
Based on our experiences, we humbly submit our top 5 rules:
Last week an article called "Why Doing Good is Good for the Do-Gooder" appeared in the Health section of the New York Times.
The Health section? Most articles about doing good talk about how it gives people a remarkable feeling of purpose and fulfillment. But this one went a lot further, citing new findings that it causes healthy changes such as lower blood pressure, diminished stress hormones and, ultimately, reduced mortality.
In a recent blog, we talked about the way consumers are increasingly receiving VIP-like treatment from the businesses they deal with. And how leading companies such as Amazon, Netflix and Starbucks have permanently raised customer expectations about how they should be treated.
A lot of these changes can be attributed to technology, the ability to learn about a customer’s preferences and then deploy services that act upon this information. And for similar reasons there’s a huge technology play going on in the world of trade shows and events. One only need think of the way next-gen Event Bots are now providing 24/7 concierge-level service to attendees to see how big this change is.
This recently shared article, about how experiences give people more happiness got us thinking about the reasons why.
After all, as a trade show and events agency, we see the power of experiences to draw crowds and engage audiences all the time. So what is it about people today that makes experiences so appealing and powerful to them? Here are a few thoughts:
Bots really are starting to take over the world, at least when it comes to the world of events and trade shows.
That’s because a next-gen Bot embedded into an event app can deliver concierge-level service 24/7 to attendees—without having to pay a small army of humans to make it happen.