One of the longest running—and most contested—debates in the trade show industry is whether it’s better to rent or own. We’re not talking about furniture and monitors here (where renting is almost always the better choice), but substantial booth properties such as walls and cabinetry.
They say good things come in small packages and we think that also applies to exhibits.
We’re all about strategy when it comes to delivering amazing brand engagement for trade shows and events, but our strategic thinking doesn’t end there. Careful planning goes into what we travel with as well.
As an experience design company specializing in trade show exhibits and brand activations, we’re often asked by our clients what we’re seeing out there. From “what’s the most engaging trade show activity you’ve seen,” to “what new and innovative exhibit designs have you encountered” and the like.
When you attend a show year after year, it’s easy to get a bit stale. After all, the effort involved in reinventing the wheel can put a huge burden on your event marketing team.
Making time to celebrate the big things (and the small things) is incredibly important. Not just to boost morale or commemorate a major milestone, but because it’s important to share the moment of success or passage with others, including those who helped make it happen or supported in their own way.
If you hadn’t heard, Pantone announced their 2019 Color of the Year late December. Living Coral, an intense pink hue with a distinct golden undertone, and it is powerful.
As the authority on global color trends, the Pantone Color Institute chooses a color each year they believe people will strongly respond to at that moment in time.
The Experiential Designers and Producers Association (EDPA) is widely recognized as the number one network for leaders in the customer experience industry.
Frankly, some used to refer to it as a bit of an old boys’ club — but, I can assure you it isn’t anymore.
As our minds turn to the holiday season, we’ll admit we also start thinking a lot more about food. So this seemed like a good time to once again poll our staffers for their favorite spots to eat while on the road—and give you some new places to try while in some of the biggest trade show cities in the country.
You can check out the results of our first polling in favorite trade show city restaurants, part 1.