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What Does THE 2019 Color of the Year Mean for Exhibit Design?

If you hadn’t heard, Pantone announced their 2019 Color of the Year late December. Living Coral, an intense pink hue with a distinct golden undertone, and it is powerful.

As the authority on global color trends, the Pantone Color Institute chooses a color each year they believe people will strongly respond to at that moment in time.

The Institute looks to colors that energize, nurture and even protect people from what is going on in the world right now. So at a time when the planet’s coral reefs are coming under increasing pressure, this color choice is not so coincidental.

Said Leatrice Eiseman, Executive Director of the Pantone Institute, “Lying at the center of our naturally vivid and chromatic ecosystem, Living Coral is evocative of how coral reefs provide shelter to a diverse kaleidoscope of color. It embraces us with warmth and nourishment to provide comfort and buoyancy in our continually shifting environment.”

In terms of the everyday influence, a color this vivid showing up directly in main stream furniture, cars and household appliances is not highly likely. Yet, it may very well inspire bolder palette choices across the board.

Katie McTammany, MSM Creative Manager and EDPA 2018 Exhibit Designer of the Year commented on 2019's color of the year selection. 

 “I am loving the energy and vibrancy of this year’s color of the year.
While the color doesn’t directly correlate to our clients’ branding,
I can envision a trend this year of bringing pops of distinct, memorable,
bright colors to bring extra attention to an exhibit area of focus.”


In fact, a bolder color palette choice might just be the thing to up the ante in exhibit design this year. Neutral exhibits are inherently beautiful, but a design with intense color can really make you stand apart from the crowd. In fact, it’s a tactic we employ ourselves each year with our very own booth at EXHIBITORLIVE. Attendees now know to look for the signature magenta pink sign and we continually get feedback on how memorable our exhibit is because of this.

Bottom line: expect to see this color shaking things up a bit this year. And if you’re wondering how your brand can stand apart from the crowd in the sea of greens and blues, contact us to find out how our award-winning exhibit designers can help.

 

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Wayfindings is written by people who love the event marketing business. Our goal is to share perspectives and insights we’ve gained over the 25+ years we've been in the business of events and trade shows with exhibit and event managers so they can find greater success with their programs. We hope you enjoy!

-The MSM Team

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