Busy season piling on the stress? There’s an app for that.

Written by Tony Caccamo on October 3, 2018

It’s that time of year again, when autumn arrives and reminds us that as far as “busy” goes, this time of year tops them all.  At least that’s the case for any of us involved in trade show planning.

During the heavy trade show season, we like to impart some wisdom in hopes of helping our fellow event professionals manage stress levels, stay productive and keep things in perspective. We’ve previously offered suggestions in other blogs, including exercise and diet, work-life balance and even the idea of subscribing to Life Hacks to get you through the day.

Think beyond the booth.

Written by Donna Shultz on September 19, 2018

Trade shows, as you know, are ideal venues where consumers can engage with brands in the face-to-face, experiential way that drives connections, loyalty and sales.

But in this increasingly fragmented, multichannel world, how do you take the power of direct contact with your brand and extend it to reach audiences in entirely new ways?

New Partnerships—What to Look for to Get Them Right.

Written by Tony Caccamo on August 29, 2018

Looking for a partner with a solid reputation isn’t just a good piece of advice—it’s essential— as is aligning organizational goals, objectives and values. And that goes for any industry you may be in.

So, how exactly do you go about finding such a match?

Surefire Ways to Come Together for a Good Cause.

Written by Tony Caccamo on August 2, 2018

When it comes to helping people in need, sitting down and writing a check is always a good idea. But when you can unite a team to support a cause, it can be even better. Bringing people together through a shared activity spreads good will and makes the act of giving more satisfying for everyone. In that spirit, we offer these guidelines for planning a charitable group activity:

The Top 5 Must-Haves for Planning an Event of Epic Proportions

Written by Tony Caccamo on July 19, 2018

The bigger the event, the bigger the challenge. Ah, but the sweeter the victory. And so, following the successful outcome of our biggest show of the year, Cisco Live! 2018, we offer 5 must-haves that will help make your big events—and even your small ones—a guaranteed hit.

In life, there's no guarantees. Or are there?

Written by Tony Caccamo on June 27, 2018

Cross your fingers. Knock on wood. Or better yet, the next time you buy something, make sure it’s got a guarantee. After all, with all the stuff in our lives—ultra-sonic jewelry cleaners, wine refrigerators, sound bars, soda-making machines, digital assistants and who knows what else—it seems like something’s bound to conk out or blow up any minute.

So it’s good to know that when it does, there’s a guarantee it’ll be fixed or replaced, free of charge. Peace of mind at last.

Trying to Get Through Your Busy Season? Try Life Hacks.

Written by Tony Caccamo on June 6, 2018

If you’re like most businesses, you probably have at least one crazy-busy time each year. We sure do. In fact, we’re smack-dab in the middle of it, with over fifty exhibits having shipped in just April and May alone, and forty more to come in June. So you can imagine, it’s one of those high-pressure, do-or-die times when a few words of advice can go a long way toward keeping us focused, refreshed and giving our usual 110%.

So it’s a no brainer why our account team loves the book Life Hacks by Keith Bradford. It’s a collection of, well, life hacks, a term coined in 2004 to describe the shortcuts IT professionals use and today means any trick or skill that increases productivity in all walks of life.

Reaching a Milestone? Don’t Forget to Throw a Party!

Written by Tony Caccamo on May 18, 2018

Celebrations, even little ones, matter. They really do. Whether it’s a birthday, a new house, breaking 100 in golf, a promotion or whatever else seems fitting, drawing people we care about together for a festive moment is a ritual we might want to think about twice before skipping.

Workouts on the Road for Frequent Business Travelers

Written by Tony Caccamo on April 18, 2018

As every business traveler knows, going on the road can really throw a monkey wrench into your usual workout schedule. So here are a few hard-won travel tips suggested by members of our account team for making workouts on the road easier to do, whatever your preferred style happens to be:

Five Proven Ways to Build a Top Workplace Culture

Written by Tony Caccamo on April 5, 2018

Top Workplaces, the program that recognizes companies with exceptional work cultures, has been in our region for five years now. Over that time, hundreds of companies applied for it and dozens received it. But only 12 earned it every single year. So we wondered what special practices or attitudes might be shared by these high achievers. Here are five that stood out to us:


Wayfindings is written by people who love the event marketing business. Our goal is to share perspectives and insights we’ve gained over the 25+ years we've been in the business of events and trade shows with exhibit and event managers so they can find greater success with their programs. We hope you enjoy!

-The MSM Team