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Seeing Double (Double-Deck, That Is)


Seeing Double (Double-Deck, That Is)

Cisco's Mobile World Congress double-deck exhibit was a show-stopper.

Making a dramatic statement with its undulating fabric louvers, the design for Cisco's stand was inspired by electrical signal transmissions and their movement through space—very fitting for the world's largest exhibition in the mobile industry. These louvers created a colorful and welcoming entrance that commanded attention in the crowded expo hall. 

Just inside the 20M by 40M stand, attendees found themselves in an atrium-like two-story interior, complete with a dramatically curved wall sweeping toward them at one side. At the center of the atrium, featured demos were carefully arranged in journey-like fashion to tell a holistic Cisco solution story.

This dynamic design not only stole the show for Cisco, it was recognized with a Silver Experience Design & Technology Award for Best Double-Deck trade show exhibit by Event Marketer. Take a journey through this unique space.



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