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Bold Exhibit Design Generates Big Results

 

Bold Exhibit Design Generates Big Results

 

This dynamic design not only stole the show for Cisco, it was recognized with a Silver Experience Design & Technology Award for Best Double-Deck Trade Show Exhibit by Event Marketer. Take a journey through this unique space.

Cisco MWC 2018_FINAL

 

Cisco's Mobile World Congress double-deck exhibit was a show-stopper.

Making a dramatic statement with its undulating fabric louvers, the design for Cisco's stand was inspired by electrical signal transmissions and their movement through space—very fitting for the world's largest exhibition in the mobile industry. These louvers created a colorful and welcoming entrance that commanded attention in the crowded expo hall. 

Just inside the 20M by 40M stand, attendees found themselves in an atrium-like two-story interior, complete with a dramatically curved wall sweeping toward them at one side. At the center of the atrium, featured demos were carefully arranged in journey-like fashion to tell a holistic Cisco solution story.

The eye-catching design drew a ton of attention in the crowded MWC expo hall and contributed to the outstanding attendee registration response received. New-name registrants increased by 31% Y-O-Y. Overall stand activity increased by 42% and demo activity shot up by an amazing 88%.

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