Using RFID-equipped "G-Bands", attendees registered and checked in to different stations throughout the exhibit —unlocking personalized educational experiences that included touch interactive product comparisons, expert chats and 360° video tours of Gatorade partner organizations.
At the same time, our client obtained valuable data about their customers' interactions. In 2016, over 75% of the show's attendees checked in, spent an average of 31 minutes on the journey, with a 90% completion rate. And in 2017, over 144 hours of video content was consumed - six days of continuous viewing.
This is just one example of the deep engagement we strive to deliver at every show. Learn how you too can uplevel your exhibit program with a customer journey that delivers.