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Small Yet Mighty Inline Exhibit Design

 

Small Yet Mighty Inline Exhibit Design

 
  • CaseWare
  • CaseWare

It’s not the size of the exhibit space that matters, it’s what you do with it. Caseware’s new inline exhibit design is a perfect case in point.

Software solutions company, CaseWare, approached MSM to concept a new 10'x20' exhibit design for the debut of their new Alessa brand. They desired a high-end, tech-forward and functional inline exhibit that gave them flexibility to engage with their attendees in different ways from show-to-show, depending on the audience and their objectives.

The resulting exhibit design solution integrated softly illuminated, recessed alcoves to conduct product demonstrations and incorporated airy, down-lit counters that could function as a walk-up station or a genius-bar style conversation space. Beautiful warm woodgrain details and flooring complemented the cool blue Alessa brand colors and created a high-end, modern, yet approachable look and feel to the space.

A central structure provided prominent digital messaging and ample storage was contained within the main reception counter. The 10'x20' was also engineered to break-down seamlessly for CaseWare’s smaller 10'x10' configuration to optimize use of the new exhibit properties across their entire program.

As they say, good things really do come in small packages.

 

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